Hi, I'm John, a versatile creative Photographer & Content Creator with 20+ years experience in Advertising & Marketing.
After years as a successful in-house Creator at Creative Agencies and Advertising companies, I finally put myself out there and setup this website for my side-gig providing Photography and Creative Production.
Based in Pimlico London, I refer to the studio space I work from as the SECRETSTUDIO as few know its here, I dont advertise much or pitch for work, the projects come to me via word of mouth and recommendations.
SECRETSTUDIO is the best kept secret.
A LITTLE BIT OF HISTORY
My career began back in the fabulous 1980's at Radio Victory, an Independent Radio station in Portsmouth, as Commercial Production assistant, writing voiceover scripts and recording audio commercials and as a studio musician composing and recording simple music jingles for local businesses.
My creative journey exploded as I drew on my joy of art and sketching and joined creative agencies and corporate companies in Advertising as Web Designer and Graphic Designer and over the years I invested serious time in myself, following my interests, developing my skills further in many creative disciplines including Motion Design, Web Design, Photography, Retouching, Videography, Editing, Post Production, Filmaking, and even 3D. I've work on hundreds of projects with amazing clients, companies, brands and influencers.
My photography has grown over time and I have been putting together shoots for actors, models, musicians, performers, corporate and influencers that have different needs.
I enjoy creative shoots where I have artistic freedom to create a range of ideas and concepts but am always able to produce the classics as well for profiles, portfolios and more.
Thoughout my career I was often advised to pick one area, one direction and "specialise". However, the notion of giving up or playing down any of the creative things I do would leave me wanting. I value having a diverse skill set and working across different mediums, I enjoy being versatile and adaptable, it suits my personality, I seem to be wired this way.
Some might label me as a Generalist, I've been called a Creative Superstar, but I like to think of myself as a Generalist Specialist with a specific leaning for photography and helping people look their best!
I choose to specialise in a range of media under the umbrella of media communications and I do them well and focus on the value and contributions I bring to a project. It's all connected, it's all about communications, and each area of photography, video and motion crosses over and motivates and fuels ideas at their intersections and results in creative cross pollinations.
Being creatively well-rounded brings benefits, I've saved clients time, money, and headaches on projects and campaigns due to my versatility, adaptability and ability to chameleonise and focus in on areas appropriate to project needs, wearing multiple hats, being a force of one providing timely creative solutions.
I have always enjoyed a passion for learning, experimenting and pushing my limits are normal, always motivated and full of ideas and having a fully rounded creative skill set and experience allows me to bring these advantages to every project.
Creative, collaborative, consultative.